CRUDEM Foundation
Fundraising
Challenge:
The CRUDEM Foundation, an international philanthropic organization which operates a hospital and medical center offering quality healthcare, child-nutrition programs and education for medical professionals, required a marketing company with not-for-profit expertise to maximize the foundation's awareness and fundraising capability.
The Program:
The organization turned to Andrew Associates, a leader in delivering results, to develop their communication campaign.
Andrew Associates enhanced the brand identity to create an emotional connection with donors, using messaging and imagery that leveraged the foundation's core personality and mission.
Every element of the campaign incorporated this identity to help build strong awareness. Media elements were then employed to maximize fundraising.
Elements include:
- New Web site with ability to contribute on-line
- Web-to-print site that enables foundation employees to send a branded donation acknowledgment and integrated thank you card as gifts are received
- Annual gala fundraiser, a powerful and emotional event that will capture the spirit and work of the foundation
