Customer Preference Database
Customer Preference Database
Business Problem:
A national healthcare company was challenged to significantly cut their print and postage budgets, while maintaining their current level of customer communication and satisfaction.
Andrew’s Solution:
Andrew Associates built and maintained a Customer Preference Database for this client. Customer information was loaded and a robust campaign rolled-out to identify each customer’s preferred method of communication – email, fax or print. For the next year, communications were sent to customers by their preferred method.
Results:
Using this database, the client saved $680,000 in postage and print the first year; increased the number of communications sent; and maintained their level of customer satisfaction. The second year the client found that over 50% of their customers changed their preference from print to email, increasing their savings.
