The right data and excellent list maintenance are critical components to the success of a direct marketing campaign!
Data Modeling & Acquisition
Who is your customer? You’ve probably asked yourself this question many times. Who you believe your customer to be and who he actually is can be two very different people. The correct answer … lies within your data.
An analysis of your data will identify your true customers – their demographics and psychographics. This information can then be used to find similar customers. It’s like cloning and is referred to as data modeling.
Andrew Associates has the experience, knowledge and resources to acquire, model and maintain any list. We can help you find just the right list for your business.
Data Management
Andrews Associates doesn’t want you to waste your time or money. You’ve spent a great deal of both to acquire your customer information. But if that information is not properly managed or maintained, it will cost even more!
Obsolete data can be very expensive. Both time and money is wasted on undeliverable or misdirected mail. Not only do print, paper and postage costs add up, but undeliverable mail can lead to lost sales and customers.
Our expert data management department can help you manage your lists so that you can have the maximum Return On Investment (ROI) every time you use them.
Data Management Services
NCOA – National Change of Address
IMB – Intelligent Mail Barcode Implementation
CASS/DPV Certification
DSF – Delivery Sequence File
LACS – Locatable Address Conversion System
Data file merge/purge
Data enhancements
